Learn from our customers and how they have benefited from Equisettle
E-Commerce
Pet Supplements
WulfJoy is a London-based pet wellness brand selling natural supplements through their e-commerce store while managing B2B relationships with manufacturing partners. Founder Tim turned to Equisettle to get control over cash flow and stop spending hours chasing manufacturer payments.
The Challenge
Like many growing e-commerce brands, WulfJoy isn't just selling to consumers—they're managing ongoing relationships with manufacturers and suppliers. Before Equisettle, that meant:
- 2+ hours every week spent on back-and-forth communications chasing payments
- 9 weeks to resolve disputes with manufacturing partners
- An old CRM that once auto-approved a dispute payout without permission—costing money and trust
- No clear picture of incoming cash, making it difficult to plan investment in new products
"I was spending more time chasing invoices than growing the business," says Tim.
WulfJoy connected usingEquisettle API to their Shopify store and began managing manufacturer relationships through the platform. Within two months:
33% faster dispute resolutionDisputes that previously dragged on for 9 weeks now resolve in 6 weeks—with full visibility and control throughout.
Hours reclaimed weeklyAutomated communications replaced the constant back-and-forth, freeing up time for product development and growth.
Cash flow visibility that enables growthWith clear insight into when payments will land, Wulfjoy can confidently plan investments in new product lines instead of guessing.
About WulfJoy
WulfJoy creates premium natural supplements for pets, including their popular Goat Milk Powder and Organic Seaweed Kelp Powder. Based in London, they ship across the UK and Europe.
Ready to stop chasing and start growing? Book a demo